Badminton Asia to help smaller nations grow the sport

  • Badminton
  • Saturday, 19 Nov 2016

Badminton Asia signed a three-year sponsorship with Shijiazhuang Enlio Sports Goods. From left to right: Kim Hong-ki (Secretary General of Badminton Asia), Anton Aditya Subowo (President of Badminton Asia) and Li Yu (CEO of Shijiazhuang Enlio Sports Goods)

PETALING JAYA: Help is on the way for the smaller badminton nations in Asia – courtesy of Badminton Asia.

Badminton Asia have engaged former greats from Malaysia – like Wong Choong Hann, Rashid Sidek and Lee Wan Wah – and Indonesia’s former world champion Heryanto Arbi to coach the badminton minnows in the 41-member Asian body.

These players will travel to the smaller badminton nations to impart their knowledge and share their playing experiences. More top stars are expected to be roped in for the different projects under the development programme of the Asian body. 

Badminton Asia also signed a three-year sponsorship – from 2017-2019 – with Shijiazhuang Enlio Sports Goods on Saturday.

Under the partnership, the Chinese company will supply equipment to developing badminton countries in Asia like Maldives, Sri Lanka, Nepal, Bangladesh and Mongolia.

Badminton Asia president Anton Aditya Subowo hoped the initiatives would bridge the gap between the stronger badminton nations and the minnows in the Asian region.

“We’re happy that the China-based company is investing in badminton despite the current economic difficulties. We welcome their partnership,” said Anton.

Badminton Asia general manager Kenny Goh said that they would adopt the training and coaching programmes under the Badminton World Federation (BWF) coaching manual.

“Choong Hann, Rashid, Wan Wah and Heryanto have agreed to spearhead our coaching projects at different developing countries. This is one way to raise the profile of the sport in all the Asian countries,” said Kenny.

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