Athletics - Eliud Kipchoge reveals plans to break two hour marathon record - Iffley Road Sports Centre, Oxford, Britain May 6, 2019. Sir Jim Ratcliffe and Kenya's Eliud Kipchoge speak to the media REUTERS/Andrew Boyers
LONDON (Reuters) - Jim Ratcliffe's chemical company INEOS makes profits in the billions and, since he loves sport, Britain's richest man sees it as entirely logical to invest some of that money in backing projects and individuals that inspire him.
The 66-year-old is the driving force behind "The 1.59 Challenge" - Eliud Kipchoge's second attempt at a sub-two hour marathon after the Kenyan world record holder missed out by 25 seconds with his "Breaking Two" bid at Italy's Monza racetrack two years ago.
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