A logo of Adidas company is seen on a building in Minsk, Belarus September 29, 2016. REUTERS/Vasily Fedosenko
MONACO (Reuters) - Japanese sportswear giant Asics Corp will take over from Adidas as the official sponsor of the International Association of Athletics Federations (IAAF), a source with knowledge of the deal told Reuters on Friday. The IAAF is expected to announce the deal on Saturday.
Adidas, who had signed an 11-year sponsorship deal with the IAAF that was set to run until 2019, said on Friday it was ending the deal three years early.
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