Sponsors missing from action in war on doping - whistleblower


Mo Farah of Great Britain jobs past coach Alberto Salazar in the Bird's Nest Stadium at the Wold Athletics Championships in Beijing, China, August 21, 2015. REUTERS/Lucy Nicholson/Files

RIO DE JANEIRO (Reuters) - Doping in athletics could be slashed overnight if sponsors showed any will to eradicate it, according to Steve Magness, the coach who blew the whistle on an elite Nike-sponsored athletics programme but now feels like a pariah in the sport as a result.

Doping scandals have torn athletics asunder over the last two years, and are souring the mood at the Rio Games where some competitors have been loudly booed, but Magness says there is an easy way to make an immediate sea-change.

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