Children carry flags on a float with the Rio 2016 Olympics logo at the Sambadrome in Rio de Janeiro's Sambadrome before the start of the carnival parade February 7, 2016. REUTERS/Pilar Olivares
(Reuters) - NBC, a unit of Comcast Corp, said it had sold $1 billion (700.36 million pounds) in national ad sales for the Summer Olympics in Rio de Janeiro, as the network prepares to broadcast a rare Games where some of the most high-profile contests will air live in prime time for U.S. audiences.
NBC said in a statement on Tuesday that the Games, which start on Aug. 5, were on pace to have the biggest Olympics advertising sales ever. The $1 billion figure includes national broadcast, cable and digital ad sales, the network said.
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