LONDON (Reuters) - Double Olympic champion Sebastian Coe unveiled the manifesto behind his campaign to become head of world athletics on Wednesday, pledging a calendar and prize money revamp and innovative competitions to bring back fans.
Launching his bid to become president of the International Association of Athletics Federations (IAAF), the man who successfully delivered the London 2012 Olympic Games said athletes should also enjoy greater commercial opportunities, with an overhaul of the prize money structure.