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CHICAGO, Jan. 7 (Xinhua) -- A study from the University of Illinois (UI) showed that emotionally arousing advertisements may not always help improve consumers' immediate memory.
Snap Inc is rolling out a new tool for its Snapchat app to feature popular videos, called Spotlight, and said it will pay out US$1mil (RM4.09mil) day to creators of the top-performing posts.
Walmart Inc said it is pressing ahead with its goal to invest in TikTok as Oracle Corp takes the lead in a partnership with the Chinese video-sharing app.
Would you like to get paid for scrolling on your phone while sitting on the sofa?
People stuck at home during Covid-19 lockdowns are watching way more YouTube on their televisions. The company is trying to persuade advertisers to join them.
Google has rejected dozens of ads from Donald Trump’s presidential campaign for violating its ad policies in the week leading up to Super Tuesday, as well as a Bernie Sanders ad and two from a political action committee supporting Joe Biden, according to data released by the company on March 4.
Political ad spending is surging for the US election, with digital campaigns – led by Facebook – accounting for nearly one-fifth of the total, researchers said Feb 12.
Since its early days, Jeff Bezos has worked with a small team of Amazon’s senior executives to disseminate his ideas, shape company culture, solve emerging problems and set high-level goals – an annual process that concludes in the early part of each year.
TV's newest commercials are starting to look an awful lot like the Web's oldest.
Facebook has admitted it overstated video-viewing metrics over an 18-month period from 2015-16 – and was promptly hit with lawsuits from advertisers claiming they overpaid for video ads based on the inflated data.