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Dentsu Malaysia bids farewell to three Merdeka LHS veterans
THE International Advertising Association (IAA)’s Malaysian chapter celebrated its 25th anniversary by honouring three marketing communications industry leaders and two local educational faculties under its Hall of Fame.
THREE marketing communications industry stalwarts and two faculties of an educational institute were honoured in the recent inaugural International Advertising Association (IAA) Hall of Fame as part of the 25th anniversary of the Malaysian chapter of the association.
DENTSU LHS CEO Tony Savarimuthu has been awarded the 2017 International Advertising Association (IAA) Inspire Global Champion Award at the IAA Global Conference, held in Bucharest, in recognition of his notable contribution and commitment to advancing communications in the global marketing and advertising industry.
HOT on the heels of its recent acquisitions of two marketing agencies, as well as the opening of its new headquarters to house all its brands under one roof, Dentsu Aegis Network Malaysia is not ruling out the possibility of more merger and acquisition (M&As) activities as this is one of the advertising group’s strategies to strengthen its position in the local market.
THE huge relatively untapped halal market in the region, in which Malaysia is a major player and exporter, is a big business. Realising this growing market, more marketers are venturing or looking into the halal business to promote their brands amid strong demand for halal products locally and abroad.