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DUBAI, the United Arab Emi- rates#039; cosmopolitan melting pot, has become one of the most exciting cities in the Gulf region, thanks to the city rulers.
THE KL International Airport (KLIA) in Sepang has been able to attract and maintain shoppers#039; spending at the airport shortly after being hit by the impact of the Bali bombing, the Iraq war and the Severe Acute Respiratory Syndrome (SARS) outbreak, thanks to its aggressive marketing campaign.
WELL-KNOWN for his books, seminars and workshops on the application of Sun Tzu#039;s art of war in contemporary management, Khoo Keng-Hor has, with co-author Sunny T.H. Goh, written another book on the application of strategies of ancient Chinese strategists. The book is I>Hitch-a-Ride on The Three Kingdoms #150; Learning From Ancient Chinese Strategists /I>(Pearson/Prentice Hall).
It is called Single and Available. But no, it is not a match-making agency. Instead, it is a boutique liquor outlet in Kuala Lumpur which sells top-notch whisky.
SIMPLICITY is the keyword for marketing expert Sunny Goh. The co-author of the book I>Marketing Wise - An Unconventional Approach To Strategic Marketing For Asia /I>(published by Prentice Hall in March 2003) loves the simple life.