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ROME: The global economic slowdown is causing the biggest drop in food prices since 2015 as demand shrinks for everything from dairy to sugar.
PETALING JAYA: In a lighting-fast move, MARKETING magazine in collaboration with out-of-home (OOH) digital company Visual Retale Sdn Bhd are running a campaign to keep people off the streets amid the coronavirus (Covid-19) outbreak.
PETALING JAYA: Mediums that cannot be accessed from home are already feeling the impact of the coronavirus (Covid-19), according to Magna Malaysia chief investment officer Audrey Chong.
Plan may involve shifting of ad spend to relevant mediums
PETALING JAYA: The coronavirus (Covid-19) outbreak, which has now been declared a pandemic by the World Health Organisation (WHO), could take a hit on advertising expenditure (adex) but brands which maintain or increase their spending may reap a stronger presence over the long term.
PETALING JAYA: The outdoor advertising or out-of-home (OOH) market at large is expected to remain buoyant despite a shrinking advertising expenditure (adex) with the slowing economy as marketers take a cautious stance and adopt a wait-and-see attitude.
PETALING JAYA: The consumer confidence index (CCI) has declined for the fifth consecutive quarter since its all-time high after the 14th General Election, as more Malaysians remain apprehensive about job prospects.
PETALING JAYA: Star Media Group (SMG) – in its mission to inform, inspire and innovate – has teamed up with Visual Retale to flash daily trending news headlines on gigantic high resolution and state-of-the-art digital outdoor boards at three locations in the Klang Valley.
PETALING JAYA: Digital will continue to energise adspend growth in Malaysia and is forecast to grow 17.2%, reaching US$522mil and 37.7% share of total market spend this year, according to the latest global forecast by Dentsu Aegis Network.