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NIELSEN Malaysia is changing. The country’s leading market research company is becoming more proactive and plans to offer more globally-proven products.
PETALING JAYA: Malaysia’s consumer confidence index fell four points to 103 in the second quarter of 2013, in line with the slowdown in fast-moving consumer goods (FMCG) during the period, according to the Nielsen global survey of consumer confidence and spending intentions.
About three quarters (74%) of Malaysians believe they will achieve their financial goals for the future, with only 26% expressing no confidence, according to a new study by Nielsen.
WASHINGTON (Reuters) - U.S. Homeland Security Secretary Kirstjen Nielsen, who oversaw President Donald Trump's bitterly contested immigration policies during her tumultuous 16-month tenure, resigned on Sunday amid a surge in the number of migrants at the border with Mexico.
Kim Anstett made an unusual decision for a corporate technology buyer. Several months ago, the chief information officer of media measurement firm Nielsen Holdings Plc, moved 56,000 employees from Microsoft Corp’s business software to Google.
Nielsen has reached agreement with Facebook to improve how it measures the social media impact of TV shows, a useful means of assessing the size of an audience, the global information company announced.