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The cancellation of physical fashion shows and the near-impossibility of campaign shoots suggest that the digital revolution initiated by the fashion industry may spell the end for human top models.
Computer-generated imagery is proving to be a mainstay of the style industry, with brands recruiting virtual models like Shudu, Imma and Miquela Sousa to create stunning campaigns.
Models strutting their stuff for the Spring/Summer 2021 fashion weeks were diverse in terms of age, size and gender. They represented a changing perception of beauty in the fashion industry.
Afro-Brazilian models Shirley Pitta and Gloria Maria Fonseca Siqueira had dreamed of the runway since they were girls, but in a Brazilian fashion world much whiter than the country itself, it remained a far-away fantasy until recently.
Face masks were seen on all models strutting a recent fashion runway in South Korea’s capital, Seoul, showing that it is possible to be safe and chic.
The Covid-19 pandemic has brought the idea of virtual models back into the limelight. There isn’t a need to adhere to physical distancing restrictions if you don’t have a proper fashion shoot.
The pandemic has accelerated a power shift in the fashion and advertising world, with models and influencers by necessity wielding more control over their own images during remote photo and video shoots.
These models – from Kendall Jenner to Gigi and Bella Hadid – are making headlines for their popularity or unique looks in New York, London, Milan and Paris during the fashion weeks.
For months, designers, models, makeup artists and film crews in India worked to create the fusion of the physical and virtual fashion week, adapting to the virus restrictions.
Black models, stylists and fashion photographers have taken to social media to post their own versions of Vogue covers, demanding change in the industry to ensure greater diversity and opportunities.