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Location based services is the new marketing tactic that companies are considering in order to forge better relationships with their customer base.
Location based services can potentially benefit more businesses through its innovative use to enhance current operations.
Alibaba has joined forces with China’s biggest defence company to offer location-based services using a homegrown satellite navigation system that competes with the US GPS network, the firms said.
With a plethora of location-based services hitting the market, GPS appears to be an essential feature in today's digitally driven world. But GPS data can be used to create serious problems if control falls into the wrong hands, an expert warns.
Most Malaysian companies have not really caught on with trends such as big data and location-based services, says Fujitsu.
The biggest Chinese technology company traded in the United States needs to figure out how to make money when you use its mobile Internet services.
The proliferation of connected devices is transforming the way we interact with each other and with objects around us.
Baidu Inc launched on Wednesday a service that helps retailers advertise on the smartphones of nearby users as China's dominant search engine company expands its location-based technology to drive growth.