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Brand owners need to keep up with the times or risk losing it all
PETALING JAYA: The Kancil Awards 2020 and the Kancil Creative Festival 2020 have been postponed till 2021 due to the ongoing Covid-19 pandemic and the movement control order (MCO).
PETALING JAYA: Given the rapid impact of technology on the business landscape, brand owners will need to adapt the way they engage with consumers to continue flourishing in the digital age.
PETALING JAYA: In a new digital era where information is instantly available with a tap of a finger, communication has become something vital for every company.
PETALING JAYA: Agency leaders have commended the move by the Association of Accredited Advertising Agents Malaysia (4As) to waive up to 100% of its membership levy.
PETALING JAYA: The coronavirus (Covid-19) outbreak, which has now been declared a pandemic by the World Health Organisation (WHO), could take a hit on advertising expenditure (adex) but brands which maintain or increase their spending may reap a stronger presence over the long term.
PETALING JAYA: Amid the massive brain drain and price undercutting in the advertising industry, the competitive sector is facing a talent crunch.
PETALING JAYA: The pressure in the advertising scene remains with advertising expenditure (adex) expected to decline this year although it may take a breather with the uptick of 1% to 2% in adex growth next year.