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PETRONAS Dagangan Bhd has introduced a new I>Kad Mesra/Iprogramme in collaboration with I>RealRewards/Ias part of its commitment to offer customers a more rewarding and convenient service.
PETRONAS Dagangan Bhd expects a 15% to 20% growth in retail petrol sales volume for the year ending March 31, 2005 from the estimated 4.2 billion litres achieved in the year just ended, said retail business division general manager Amyn Mohamed Hussain.
Petronas Dagangan Bhd (PDB) aims to increase its I>Kad Mesra/Imembership by 20%, or 300,000, by year-end, general manager (retail business division) Amyn Mohamed Hussain said.
Market research firm ACNielsen (M) Sdn Bhd, in cooperation with GCH Retail (M) Sdn Bhd, has introduced ScanTrack Key Account Data (KAD) which provides a more precise and comprehensive read of fast-moving consumer goods (FMCG) industry's sales and market dynamics.
CIMB Bank, recently, announced the launch of an e-greeting card that Facebook users can customise and send messages to their friends in a song. Specially designed for the Hari Raya celebrations, the ‘Kad Raya Berlagu’ or ‘Raya Singing Card’ app is accessible to fans who have ‘liked’ the CIMB Malaysia Facebook page.