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While consumers may envision a George Jetson-like future where cars steer themselves as "drivers" read iPads, that reality is still years away for mass production cars.
Nissan Motor Co chief executive Carlos Ghosn said some car makers remain reticent about working with technology giant Google Inc as it develops driverless vehicles for fear of their brands' identities becoming submerged.
Audi and GM luxury brand, Cadillac, have both set their sights on bringing autonomous driving features to their cars in 2016.
Hyundai Motor Co said it aims to commercialise autonomous driving capabilities in some of its cars in 2020, as the South Korean automaker plays catch-up in the increasingly competitive technology.
Nokia's maps business has drawn interest from potential buyers including Facebook and a consortium of German carmakers made up of BMW, Audi and Daimler, a German magazine reported.