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A new phase is shaping up at McDonald#146;s, famous for its I>Big Mac /I>worldwide. The new buzz words, said CEO and country manager Robert Beard, will be quality and speed.
MCDONALD'S, which is ringing up sales of a few hundred million ringgit in Malaysia a year, is confident of dominating the fast-food industry here within the next five years.
Fast food chain McDonald's held a Media Day last Thursday, and journalists were taken on a tour of its supplier's facilities and to the kitchen of one of its outlets. ALLAN KOAY finds out whether fast food is really junk food.
Most McDonald's customers do not get much of a view of the kitchen that dishes out their orders in less than 60 seconds. NILUKSI KOSWANAGE takes a trip behind the counter into a world full of whirring cooking machines and timers.
Lingkaran Trans Kota Sdn Bhd (Litrak), the highway concessionaire of the Damansara-Puchong highway, in collaboration with fast food chain McDonald's organised a Chinese New Year charity programme recently.