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Letters 21 Apr 2007 | 12:00 AM

Boost for indie artistes

Asian indie music may not be mainstream but is seeking to make waves via 3G mobile phones, personal media players, IPTV and online video networks.

Opinion 21 Apr 2007 | 12:00 AM

Boost for indie artistes

Asian indie music may not be mainstream but is seeking to make waves via 3G mobile phones, personal media players, IPTV and online video networks.

Business 03 Jan 2009 | 12:00 AM

FH making waves in digital and healthcare PR

PUBLIC relation practitioners should fully explore the digital space for their clients to better reach out to the customers. In many sectors, such as healthcare, for example, this is the way forward.

Business 16 May 2009 | 12:00 AM

Targeting teen market

THE teenage market (those aged between 15 and 19 years) constitutes 14% of the Malaysian population, which makes it a huge market to tap for businesses.

Business 19 Sep 2009 | 12:00 AM

Dos and don’ts of digital advertising

IT'S no longer about banner or pop-up ads. Digital advertising today is about creating content that is useful and entertaining, says Leo Burnett/Arc Worldwide Malaysia managing director Tan Kien Eng.

Business 19 Sep 2009 | 12:00 AM

The rise of digital marketing

Online trading has grown in importance and companies want a piece of the action.

Business 17 Apr 2010 | 12:00 AM

CEOs' comments

Stephen Chew

Business 13 Nov 2010 | 12:00 AM

ABC to remain relevant for the times

AFTER a gap of more than two decades, Margaret Lim has returned to the role of Audit Bureau of Circulations Malaysia (ABC) chairman. And during her one-year term, she intends to settle some long-unfinished business.

Business 20 Nov 2010 | 12:00 AM

Digital marketing becomes an essential platform

THERE is no doubt that digital marketing is an essential platform in today's advertising world.

Business 20 Nov 2010 | 12:00 AM

Video advertising gets more exposure

ONLINE video advertising is not a new tool in the Malaysian market and has been gaining popularity over the years among advertisers. Today, it is said to be one of the effective advertising tools to reach consumers and should not be neglected in any advertising mix.