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LONDON: Sir Martin Sorrell’s (pic) new venture acquired Dutch digital agency MediaMonks Multimedia Holding BV, beating his former employer WPP Plc in the auction and setting up a possible clash with the advertising powerhouse.
Google is working on blockchain-related technology to support its cloud business and head off competition from emerging startups that use the heavily-hyped technology to operate online in new ways, according to people familiar with the situation.
Group counts on client-centric approach, tools and talents to fortify position in industry
DESPITE consumers taking a cautious stance in their spending, advertising expenditure (adex) on digital media in Malaysia is going strong, following similar trends globally.
THE World Federation of Advertisers has estimated that the value of advertising fraud on the digital platform could reach in excess of US$50bil by 2025.
DENTSU Aegis Network’s programmatic agency, Amnet, has inked a first-of-its-kind programmatic collaboration deal with LinkedIn, the world’s largest professional network in the Asia-Pacific region.
A COMPREHENSIVE measurement for digital advertising expenditure (adex), which is currently lacking in the industry, could be in the offing, a move which advertisers have long been waiting for.
WITH the shadow of a price war hanging over the different industries next year fuelled by the slowing economy and external headwinds, marketers are in for a double whammy – constrained advertising and promotion (A&P) budgets and maintaining their strong brand presence despite these challenges.
M’sia well placed for data, media, tech convergence to be Asian leader in programmatic space
US-BASED marketing communications brand J. Walter Thompson (JWT) has released a report exploring the 10 most compelling “trends” over the past decade.