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Sorrell makes his first deal after leaving WPP

LONDON: Sir Martin Sorrell’s (pic) new venture acquired Dutch digital agency MediaMonks Multimedia Holding BV, beating his former employer WPP Plc in the auction and setting up a possible clash with the advertising powerhouse.

Google is said to work on blockchain-related technology

Google is working on blockchain-related technology to support its cloud business and head off competition from emerging startups that use the heavily-hyped technology to operate online in new ways, according to people familiar with the situation.

Publicis One growth strategy

Group counts on client-centric approach, tools and talents to fortify position in industry

Digital ad spend to continue going strong

DESPITE consumers taking a cautious stance in their spending, advertising expenditure (adex) on digital media in Malaysia is going strong, following similar trends globally.

Ad fraud could top US$50bil

THE World Federation of Advertisers has estimated that the value of advertising fraud on the digital platform could reach in excess of US$50bil by 2025.

Dentsu Aegis agency collaborates with LinkedIn

DENTSU Aegis Network’s programmatic agency, Amnet, has inked a first-of-its-kind programmatic collaboration deal with LinkedIn, the world’s largest professional network in the Asia-Pacific region.

Measuring digital adex

A COMPREHENSIVE measurement for digital advertising expenditure (adex), which is currently lacking in the industry, could be in the offing, a move which advertisers have long been waiting for.

Strategising amid a tough outlook

WITH the shadow of a price war hanging over the different industries next year fuelled by the slowing economy and external headwinds, marketers are in for a double whammy – constrained advertising and promotion (A&P) budgets and maintaining their strong brand presence despite these challenges.

Good prospects for digital buying

M’sia well placed for data, media, tech convergence to be Asian leader in programmatic space

JWT releases report on 10 most compelling trends

US-BASED marketing communications brand J. Walter Thompson (JWT) has released a report exploring the 10 most compelling “trends” over the past decade.