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SME Innovation Challenge draws strong response

WHETHER it is a business of people kicking around or licking a fruity popsicle, Alliance Bank Malaysia’s SME Innovation Challenge has drawn in a mixed bag of start-ups for its contest.

Promos to boost Vitagen appeal

VITAGEN, the leader in the local cultured-milk market with over 60% share, will continue its advertising and promotional (AP) activities to remain top-most on consumers' minds.