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Brand changes are related to the expertise of management, the firm's strategic goals and market targeting activities, the branding activities of other firms, the sophistication of consumers, the level of involvement in the product category, the stage of the product life cycle and the development of branding in the relevant product category.
THE Cityscape Asia 2008 held at the Suntec City convention centre in Singapore saw the 'big boys' in Johor making their presence felt at the international property investment and development exhibition from April 15 to 17.
Hong Kong's securities watchdog has launched a formal investigation into steel-to-property conglomerate CITIC Pacific after politicians and market-watchers blasted it for its belated disclosure of potentially US$2bil in losses from unauthorised currency trading.
ST. JOHN'S, Antigua (AP) - Regulators in the Caribbean took over Antiguan banks owned by Texas financier R. Allen Stanford on Friday, hoping to contain damage to the local economy as U.S. investigators explore an alleged fraud scheme involving billions of dollars.
TAN Sri Lin See-Yan's office well depicts him and his twin interests - reading and appreciation of art. It also provides a glimpse of the influence his late father has on him. His office, in a suburb of KL, is one of his favourite spots and despite his bad back, he made the climb up the flight of timber stairs.