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Other Sports 06 Jul 2021 | 2:19 AM

Andy Murray's Wimbledon NFT fetches $178k at auction

LONDON (Reuters) - A non-fungible token (NFT) representing the moment Andy Murray won Wimbledon in 2013 sold for $177,777 at auction on Monday, the platform running the sale said.

Football 06 May 2021 | 11:34 PM

Soccer-Coppa Italia final to get NFT collectibles in Serie A deal with crypto firm

MILAN (Reuters) - Italy's Serie A soccer league and Crypto.com have signed a deal whereby the cryptocurrency platform will release digital collectibles known as NFTs to commemorate the Coppa Italia final.

Other Sports 17 Apr 2021 | 1:45 AM

Fight fans use blockchain to back Britain's Loughnane

(Reuters) - Mixed martial artist Brendan Loughnane will be top of the bill when the Professional Fighters League (PFL) returns in Atlantic City next week thanks to the votes of fans using blockchain-based tokens to show their appreciation for him. 

Football 19 Mar 2021 | 9:52 PM

Manchester City join European giants in launching digital fan token

(Reuters) - Manchester City have launched their own digital fan token that will allow supporters around the world access to VIP rewards, club promotions, games as well as augmented reality-enabled features, the Premier League leaders announced on Friday.

Football 30 Apr 2019 | 3:22 PM

West Ham to introduce new fan voting platform

LONDON (Reuters) - Premier League club West Ham United will introduce a new fan engagement platform allowing supporters to buy the right to vote on selected club decisions, following the example of French club Paris Saint Germain and Juventus of Italy.

Football 25 Jan 2018 | 2:05 AM

English soccer club Arsenal signs up to promote cryptocurrency

LONDON (Reuters) - English soccer team Arsenal is entering the cryptocurrency world by signing a deal to promote new digital tokens being sold by an American gaming software company.