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Business

Giving life to billboards and ads

Out-of-home media solutions provider market leader Big Tree Outdoor Sdn Bhd is banking on technology and creativity to add more “life” to static billboard advertisements.

Business

Oracle exec admits affair with billboard woman

SAN FRANCISCO: A co-president of software maker Oracle acknowledges he had an affair with a woman he was shown snuggling with on billboards in New York, Atlanta and San Francisco.

Business

AmInvest Research strong earnings growth for Inari

KUALA LUMPUR: AmInvestment Bank Research expects Inari Amertron to register a robust earnings compounded annual growth rate (CAGR) of 31% from FY17 to FY20F.

Business

Carlyle invests US$20mil in China billboard owner

Carlyle Group, which raised the most funds in Asia this year, said it will invest US$20mil for a stake in Time Share Advertising Communications, a Chinese provider of low-cost outdoor advertising billboards.

Business

Maxis offers a full range of home viewing services

DRIVE around the Klang Valley and huge billboards can be seen showing a family of five, all dressed in white, lying down getting cosy to view the next action thriller on pay-TV.

Business

Local firm in innovative billboard ties with Indon police

Malaysian-based PT MitraCipta InterNusa has launched a major advertising project that combined police posts and outdoor billboards at various locations along the main road of Java and Bali islands, Indonesia's most densely populated region.

Business

Maxis key strength lies in brand name

THE Maxis brand name is Maxis Communications Bhd#146;s biggest asset. You are bound to find this bright tangerine Hotlink banners or the ones in blue and green hanging on shop fronts on billboards along the busiest roads, painted on the exteriors of rail coaches, and even decorating car park barriers.

Business

Logical way to creativity

WE are bombarded by advertisements on a daily basis. Whether it's a print ad for a new perfume, a preachy bumper sticker on the back of a car or giant billboards that adorn the stretch of the LDP highway, advertisements stimulate and sustain all manner of consumerism or social awareness in modern society.

Corporate News

Auditor unable to verify Maxwell unit’s RM64.6mil ad spending

KUALA LUMPUR: Ferrier Hodgson MH Sdn Bhd is unable to verify and prove that sports footwear maker Maxwell International Holdings Bhd had benefitted from the 92.4 million yuan (RM64.62mil) which is said to have been spent by its unit Maxwell (Xiamen) Co Ltd for billboard and LED signboard advertising in China.

Business

Zhulian to expand despite gloomy market outlook

Zhulian Corp Bhd, a main-board group specialising in direct selling, is undertaking expansion this year to cater to new markets, despite a gloomy global market outlook.