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Streaming services are the hottest thing in entertainment these days. But when it comes to getting the word out about the newest offerings, it’s traditional media that often benefits.
As tech companies like Facebook Inc and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage.
Google Ads Will Be Targeting a Billboard Near You: Alex Webb
Among the billboards for jewellers, stylish sedans and vacation destinations plastered across this commercial hub, two new American imports now beckon India's aspirational class.
An advertising agency has come up with a unique idea that turns the billboard into a water capture and purification device in Lima, Peru.
Competition in Egypt's ride-hailing and tech-enabled transport market is heating up as rivals from global giant Uber to smaller local firms vie for a slice of the Middle East's largest market.
Big city billboards, social media images, redacted patch notes and answerphone messages suggest a gold theme is coming to Chapter 2, Season 2 of Fortnite on Feb 20.
When Benefit Cosmetics, a San Francisco-based maker of skin care and makeup, used Twitter's Periscope live-streaming video service to make a product demonstration, a heckler became part of the live show, typing to the presenter, "I can see down your top" even though there was no wardrobe malfunction.
Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called "advanced television”.
YouTube has asked musicians to agree not to disparage the streaming-video service in exchange for promotional support, according to people familiar with the matter, a way to quell persistent criticism by artistes.