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TECH

Big tech is spending big in a decidedly old-school way

As tech companies like Facebook Inc and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage.

TECH

Google ads will be targeting a billboard near you

Google Ads Will Be Targeting a Billboard Near You: Alex Webb

TECH

Big-budget TV meets Bollywood as Amazon and Netflix do battle in India

Among the billboards for jewellers, stylish sedans and vacation destinations plastered across this commercial hub, two new American imports now beckon India's aspirational class.

Technology

Water, water on a billboard

An advertising agency has come up with a unique idea that turns the billboard into a water capture and purification device in Lima, Peru.

TECH

Big brands don't mind live Periscope stumbles to reach millennials

When Benefit Cosmetics, a San Francisco-based maker of skin care and makeup, used Twitter's Periscope live-streaming video service to make a product demonstration, a heckler became part of the live show, typing to the presenter, "I can see down your top" even though there was no wardrobe malfunction.

TECH

Amazon closing in on Google, Facebook digital ad market duopoly, US ad agency says

Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called "advanced television”.