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Streaming services are the hottest thing in entertainment these days. But when it comes to getting the word out about the newest offerings, it’s traditional media that often benefits.
As tech companies like Facebook Inc and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage.
Among the billboards for jewellers, stylish sedans and vacation destinations plastered across this commercial hub, two new American imports now beckon India's aspirational class.
Competition in Egypt's ride-hailing and tech-enabled transport market is heating up as rivals from global giant Uber to smaller local firms vie for a slice of the Middle East's largest market.
Big city billboards, social media images, redacted patch notes and answerphone messages suggest a gold theme is coming to Chapter 2, Season 2 of Fortnite on Feb 20.
Former employees of petition website Change.org have accused the company of profiting from a petition demanding justice for George Floyd when it asked users to 'chip in' or provide funding to promote the petition on various platforms.
When Benefit Cosmetics, a San Francisco-based maker of skin care and makeup, used Twitter's Periscope live-streaming video service to make a product demonstration, a heckler became part of the live show, typing to the presenter, "I can see down your top" even though there was no wardrobe malfunction.
Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called "advanced television”.