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Business 30 Jul 2015 | 12:00 AM

Invite to Asian Advertising Congress in Taipei

PETALING JAYA: Asian Federation of Advertising Associations (AFAA) is inviting players from the advertising and communication industry to participate in this year’s Asian Advertising Congress (AdAsia).

Advertising & Media 04 Feb 2019 | 12:00 AM

Call for advertising filmmakers to stay united

PETALING JAYA: United we stand, divided we fall. That is the phrase which the Malaysian Association of Advertising Filmmakers (PPFIM) is inspiring its members to collectively inculcate for the betterment of the advertising film industry.

Corporate News 24 Nov 2017 | 12:00 AM

Promoting transparency in online advertising trading

Five major online publishers team up to create advertising exchange

Advertising & Media 27 Sep 2018 | 12:00 AM

Programmatic advertising seen growing ... but slowly

PETALING JAYA: The outlook for programmatic advertising in Malaysia may see a slow growth with much growing pains, but it is nonetheless a slowly expanding segment that is touted to be the future of advertising strategies.

Business 10 Jun 2016 | 2:31 AM

Instagram attracting more advertising than Twitter

SAN FRANCISCO: Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

Advertising & Media 20 Nov 2018 | 12:00 AM

Harmandar inducted into advertising hall of fame

PETALING JAYA: Harmandar Singh (pic) has been inducted into the International Advertising Association (IAA) Malaysia Hall of Fame.

Advertising & Media 25 Aug 2017 | 4:28 AM

CtrlShift launches region's digital advertising solution

KUALA LUMPUR: Audience solutions company CtrlShift recently launched the region’s first independent private marketplace for digital advertising, starting with Malaysia and linking up with seven leading publishers including Star Media Group Bhd.

Community 08 Mar 2013 | 12:00 AM

Local ad company taps into new advertising space avenue

LOCAL vehicle advertising company MyCar-Ads Sdn Bhd hopes to ride on the growth of the out-of-home advertising space in Malaysia.

Education 18 Nov 2018 | 12:00 AM

Aid for advertising qualification

THE Association of Accredited Advertising Agents Malaysia (4As) is offering scholarships to full-time professionals working at 4As member agencies and academia, providing them an opportunity to qualify for the IPA Foundation Certificate awarded by the Chartered Institute of Practitioners in Advertising (IPA).

Business 05 Dec 2015 | 12:00 AM

Attracting advertising talent

THE advertising and communications industry in Malaysia, which has over the years been battered by talent shortage and talent retention issues, could see things improve on this front.