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PETALING JAYA: United we stand, divided we fall. That is the phrase which the Malaysian Association of Advertising Filmmakers (PPFIM) is inspiring its members to collectively inculcate for the betterment of the advertising film industry.
Five major online publishers team up to create advertising exchange
PETALING JAYA: The outlook for programmatic advertising in Malaysia may see a slow growth with much growing pains, but it is nonetheless a slowly expanding segment that is touted to be the future of advertising strategies.
SAN FRANCISCO: Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.
KUALA LUMPUR: Audience solutions company CtrlShift recently launched the region’s first independent private marketplace for digital advertising, starting with Malaysia and linking up with seven leading publishers including Star Media Group Bhd.
LOCAL vehicle advertising company MyCar-Ads Sdn Bhd hopes to ride on the growth of the out-of-home advertising space in Malaysia.
THE Association of Accredited Advertising Agents Malaysia (4As) is offering scholarships to full-time professionals working at 4As member agencies and academia, providing them an opportunity to qualify for the IPA Foundation Certificate awarded by the Chartered Institute of Practitioners in Advertising (IPA).