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Beijing: When Li Jiaqi first started livestreaming promotions for cosmetics in Shanghai four years ago, this model of e-commerce was still in a nascent stage, and most people did not fully understand how it worked.
False advertising, unlicensed workers and non-refundable advance payments are rife. Digital economy accounts for growing share of GDP but the law has not been updated at the same pace.
At least six apps highlighted in CCTV’s annual consumer rights exposé have been removed from app stores. The move comes as Beijing intensifies scrutiny on personal data collection by tech companies.
Chinese state TV has criticised bathroom fixtures brand Kohler and automaker BMW for using facial recognition technology on visitors to their outlets in possible violation of privacy rules that took effect this year.
From MOHIDEEN ABDUL KADER, President, Consumers Association of Penang.
With more consumers turning to e-commerce, new risk have also emerged as cybercriminals look to take advantage of those unfamiliar with online shopping.