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TECH 04 Aug 2017 | 5:00 AM Premium

Apple Music banks on Carpool Karaoke fans paying for star pairings

Will Smith gate-crashing a wedding party or John Legend and Alicia Keys serenading a woman at a launderette are just some of the reasons Apple Inc hopes viewers will pay for Apple Music.

TECH 16 Jul 2019 | 5:30 AM Premium

Amazon taps Kobe Bryant and other celebs to generate Prime Day buzz

Will Smith is selling water. Kobe Bryant is pushing deodorant. Mark Wahlberg is peddling protein powder. YouTube star JoJo Siwa, known for wearing big, colourful hairbows, is hawking, well, big colourful hairbows.

TECH 12 Jul 2019 | 10:30 AM Premium

NBA invests in Jeremy Lin-backed basketball AI app

Other new investors include the Alibaba Entrepreneurs Fund, Blue Pool Capital and actor Will Smith’s Dreamers Fund.

TECH 31 Mar 2016 | 7:30 AM Premium

Silicon Beach: LA tech hub where the sun always shines

Better known for its palm trees and celebrities, Los Angeles is also emerging as a tech hub, with its so-called Silicon Beach area offering a sun-kissed alternative to Silicon Valley.

TECH 18 Jun 2019 | 6:30 AM Premium

People really want The Rock as the voice of their smart speaker

Maybe Google was onto something when it used John Legend as the voice of its smart speakers: Nearly one in three participants in a recent Adobe smart speaker survey said that they want a celebrity as the voice of their AI assistant.