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Ad group WPP raises outlook on booming digital demand
LONDON (Reuters) -WPP, the world's largest advertising group, raised its full-year net sales outlook on Wednesday after strong demand for digital media, ecommerce and data services helped it to beat forecasts for first-quarter trading.
Ad group WPP moves into logistics with e-commerce arm Everymile
LONDON (Reuters) - WPP, the world's largest advertising company, has launched an end-to-end e-commerce platform to handle the logistics and delivery of products sold by its clients, after it helped them grow online sales through the pandemic.
Budget 2022: PTPTN loan repayment discount incentives
POISED on the cusp on a world driven by technology, the needs and expectations of the times has also shifted in line with the knowledge and skills needed to navigate life in the future.
Coca-Cola names WPP as global marketing network partner
ATLANTA: The Coca-Cola Company has named WPP as global marketing network partner to play a key role in executing a new marketing model that is built to drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories.
Budget benefits PTPTN borrowers with discount incentives
POISED on the cusp on a world driven by technology, the needs and expectations of the times has also shifted in line with the knowledge and skills needed to navigate life in the future.
Martin Sorrell's S4 Capital acquires tech services group Zemoga
LONDON (Reuters) -Martin Sorrell's S4 Capital has struck a deal to buy Zemoga, a technology services company that provides a new route for the rapidly growing digital advertising group to win work from multinational clients.
Google parent Alphabet reaches record quarterly revenue, profit in ad boom
(Reuters) -Google parent Alphabet Inc's quarterly revenue and profit surged to record highs, the company reported on Tuesday, powered by a rise in advertising spending as more consumers shopped online.
PTPTN: Online facilities available for customers during pandemic
KUALA LUMPUR (Bernama):The National Higher Education Fund Corporation (PTPTN) has made various facilities available online, says the fund.
Coming to a TV near you: Ad fraud that costs marketers millions
As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses.
