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Business

Spotlight on brand power

BRAND power took centre stage at the recent Putra Brand Awards night held at the Majestic Hotel in Kuala Lumpur. Some of the winners shed light on the various issues pertaining to digitalisation, brand strategy, challenges and brand building with StarBizWeek.

Business

Congested development

Land scarcity giving rise to more high-density, integrated projects in Petaling Jaya.

Business

With the right talent, People ‘n Rich aspires to strenghten its advertising platform

ADVERTISING and branding agency People ‘n Rich will focus on talent to drive its business growth and market share in the medium size agency segment.

Business

Promos to boost Vitagen appeal

VITAGEN, the leader in the local cultured-milk market with over 60% share, will continue its advertising and promotional (AP) activities to remain top-most on consumers' minds.

Business

Closing the loop

ADVERTISING agency People 'n Rich-H Sdn Bhd and US-headquartered shopper marketing agency Catapult Marketing, both seeking to provide more comprehensive marketing services to their clients, have found the solution by partnering each other.

Business

People ‘n Rich-H MD sticks to aggressive growth target

TWO decades ago, Marilyn Mei-Li Teoh was so enchanted with the advertising industry that she took a massive pay cut - more than 50% - to join an ad agency as an account executive.