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Presented at fashion shows previously, the collections of top fashion houses are now being unveiled – at least some of them – within video games.
In December last year, Balenciaga released its Autumn/Winter 2021 collection via a video game. But did you know that the game developer is actually a Malaysia-based company?
Whether being signed by powerhouse agencies, becoming the face of high-fashion campaigns or popping up on magazine covers, TikTok stars are taking the modelling world by storm.
For better or worse, the modelling industry here in Malaysia has proven its resilience in weathering the changes brought about by a global health crisis.
Eve Salvail didn't exactly meet the classic beauty standards of fashion runways in the 1990s. But that didn't stop her treading the runway and posing in shoots for some of the industry's biggest names.
Watchmaking was thought to be dying out when digital technology began to creep in from the 1970s, but it survived with the help of breathtakingly designed automatons.
Fashion is never static. Trends come and go, aesthetic evolves. Yet 2020 has proven to be one wild ride for the industry, from surviving a pandemic to developing a conscience.
The cancellation of physical fashion shows and the near-impossibility of campaign shoots suggest that the digital revolution initiated by the fashion industry may spell the end for human top models.
Can Bella Hadid, Kendall Jenner, Taylor Hill and others be replaced by avatars? This is the question we're asking after 2020, a year where in the end, they have really only been able to shine by their absence.
To slip into the virtual garments, you have to upload a high-resolution photo of yourself, add a style to the basket then pay for your order. Then, a digital tailoring team will fit the creation to your photo.