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Metro News

Marcomm industry leaders awarded

THE International Advertising Association (IAA)’s Malaysian chapter celebrated its 25th anniversary by honouring three marketing communications industry leaders and two local educational faculties under its Hall of Fame.

Advertising & Media

IAA Malaysia celebrates 25th year with inaugural Hall of Fame awards

THREE marketing communications industry stalwarts and two faculties of an educational institute were honoured in the recent inaugural International Advertising Association (IAA) Hall of Fame as part of the 25th anniversary of the Malaysian chapter of the association.

Advertising & Media

Savarimuthu honoured with IAA Inspire Global Champion Award

DENTSU LHS CEO Tony Savarimuthu has been awarded the 2017 International Advertising Association (IAA) Inspire Global Champion Award at the IAA Global Conference, held in Bucharest, in recognition of his notable contribution and commitment to advancing communications in the global marketing and advertising industry.

Advertising & Media

Does creativity pay?

WHAT is an idea worth? Are creators being justly rewarded for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?

Business

Andrew Lee is new 4As president

He beats industry veteran Savarimuthu in contest for post

Business

Dentsu banks on research platforms

Global advertising agency wants to strengthen its branding and strategic planning services

Business

Dentsu Aegis Network Malaysia not ruling out more M&A activities

HOT on the heels of its recent acquisitions of two marketing agencies, as well as the opening of its new headquarters to house all its brands under one roof, Dentsu Aegis Network Malaysia is not ruling out the possibility of more merger and acquisition (M&As) activities as this is one of the advertising group’s strategies to strengthen its position in the local market.

Advertising & Media

Relatively huge untapped halal market in the region

THE huge relatively untapped halal market in the region, in which Malaysia is a major player and exporter, is a big business. Realising this growing market, more marketers are venturing or looking into the halal business to promote their brands amid strong demand for halal products locally and abroad.

Business

Dentsu Aegis Network acquires Merdeka LHS

PETALING JAYA: Dentsu Aegis Network has entered into a definitive agreement to acquire Merdeka LHS Sdn Bhd, a creative boutique and brand consultancy led by Malaysia’s veteran advertising practitioners Tony Savarimuthu, Huang Ean Hwa and Szu Lee.

Business

Media specialist UM Malaysia ranks as the world’s best

IT may come as a surprise to the public, but some of the world’s best advertising agencies, creative or media based, are located in Malaysia.