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SEIKO unveiled the Astron, the worlds first solar powered GPS watch, in Malaysia at the 2012 Seiko Roadshow in Kuala Lumpur recently that was held in conjunction with the 50th anniversary of America Watch, Seikos long-time retail partner.
SOME marketers believe that a quality product will speak for itself. But companies which have experienced good results from marketing campaigns see marketing activity as equally important as product quality, design and technology development in boosting sales.