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KUALA LUMPUR: SmartOSC and Antsomi have announced the start of a new strategic partnership designed to benefit both companies and bolster the level of service they provide to their clients.
KUALA LUMPUR: Antsomi, an Artificial Intelligence (AI)-driven marketing technology company, has appointed Ilona Juwita as the country director of Indonesia.
KUALA LUMPUR: Businesses looking to make sense of their customer data to drive an enhanced customer experience can now do so with the launch of Antsomi CDP 365.
KUALA LUMPUR: Small and medium enterprises (SMEs) can utilise digital means to make up for the shortfall in sales at their physical storefronts during the Covid-19 pandemic and the movement control order (MCO), say industry players.
KUALA LUMPUR: CtrlShift has announced that Serm Teck Choon will leave the technology company to begin a new venture starting April 2020.
PETALING JAYA: The outdoor advertising or out-of-home (OOH) market at large is expected to remain buoyant despite a shrinking advertising expenditure (adex) with the slowing economy as marketers take a cautious stance and adopt a wait-and-see attitude.
PETALING JAYA: With two-thirds of the population on the Internet and social media gaining stronger ground in the country, influencer marketing is one of the avenues employed by marketers to deepen their brand presence and to boost bottom lines.
KUALA LUMPUR: Four new categories in Malaysian Digital Association’s (MDA) d Awards 2020 will further expand industry-wide recognition and encourage industry players to continue increasing the value of Malaysia’s digital economy.
KUALA LUMPUR: The Malaysian Digital Association (MDA) have reappointed Comscore as the measurement partner for audience currency while SimilarWeb is appointed as the body’s first-ever measurement partner for market insight to provide reliable and holistic industry standards.