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POPULAR Book Co (M) Sdn Bhd expects its largest Popular Bookstore launched today to boost the company's revenue by 10% to about RM180mil for the financial year ending April 30, 2004.
POPULAR Book Co (M) Sdn Bhd is banking on its customer-oriented strategy to draw shoppers to its latest outlet in Penang. Area manager Leong Li Ching said in an interview the company would not resort to a price war with its competitors but hoped the strong focus on customer service would help its second flagship store in the country remain competitive.
Popular Book Co (M) Sdn Bhd will continue to open outlets under the I>Popular /I>brand despite its venture into the lifestyle concept bookstore Harris. Executive director Lim Lee Ngoh said it was only logical for the company to bank on Popular's reputation as a household name in the local book retail market.