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Popular Book Co (M) Sdn Bhd will continue to open outlets under the I>Popular /I>brand despite its venture into the lifestyle concept bookstore Harris. Executive director Lim Lee Ngoh said it was only logical for the company to bank on Popular's reputation as a household name in the local book retail market.
POPULAR Book Co (M) Sdn Bhd is banking on its customer-oriented strategy to draw shoppers to its latest outlet in Penang. Area manager Leong Li Ching said in an interview the company would not resort to a price war with its competitors but hoped the strong focus on customer service would help its second flagship store in the country remain competitive.