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Industry players expect advertising spending to cool down a little after World Cup

THE last vuvuzela, the extra loud trumpet of South African football fans, was blown on July 11 - when the final of the 2010 World Cup was played.


Adex to shrink on lack of major events

KUALA LUMPUR: The domestic advertising expenditure (adex) this year is expected to be lower than the RM6.2bil posted in 2008 but the advertising industry is expected to perform better in 2010, said Malaysian Advertisers Association president Peter Anthony Das.


Adex forecast to rise 6%-7%

Advertising expenditure (adex) in the country is expected to pick up again after a sluggish growth last year.


ABC media workshop addresses the future of communications

THE new generation of marketing communications practitioners should keep abreast of latest developments to improve their performance, said Audit Bureau of Circulations (ABC) media workshop chairman Peter Anthony Das.