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Once every four years, the world stops for one global event. An event so big that it is watched by more than three billion people globally.
CRISTIANO Ronaldo is now the most expensive football player in the world. The 24-year-old striker will be paid 13 million euros per season following his move to Real Madrid. And that's not counting the money he will make through advertisements, sponsorships, and a share of merchandise sales.
The 2006 FIFA World Cup is an opportunity for corporations to be associated with a prestigious event that is watched by billions worldwide. I>StarBiz/Ijournalists LEONG HUNG YEE, CHAN CHING THUT, SURAJ RAJ and LOONG TSE MIN find out how they are involved in the World Cup.