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Advertising & Media 04 Feb 2019 | 12:00 AM Premium

Call for advertising filmmakers to stay united

PETALING JAYA: United we stand, divided we fall. That is the phrase which the Malaysian Association of Advertising Filmmakers (PPFIM) is inspiring its members to collectively inculcate for the betterment of the advertising film industry.

Advertising & Media 18 Aug 2018 | 12:00 AM Premium

Filmmaking minus subsidy mentality

IN Malaysia today there are more “grant entrepreneurs” than there are filmmakers. This statement may puzzle some or may leave others with a sigh of disapproval. But coming from an industry veteran, it should carry weight.

Advertising & Media 14 Jul 2018 | 12:00 AM Premium

Film advertising ecosystem heading to a slow death?

THE future of the aired commercial industry in the country is at stake. With no proper ecosystem to boost and regulate the film advertising industry there is danger that it could lead to its demise and affect the livelihood of the people in the industry.

Business 24 Mar 2018 | 12:00 AM Premium

Setback for aired commercials

WILL aired commercials lose their lustre? This question has been on the minds of production houses since the National Film Development Corp Malaysia’s (Finas) move to withdraw the provision, which was earlier approved by it, for production houses to be members of the Malaysian Association of Advertising Filmmakers (PPFIM) before the Made in Malaysia (MiM) certificate is issued.

Business 03 Feb 2018 | 12:00 AM Premium

Will PPFIM contracts with agencies be revived?

Finas to decide on matter at board meeting this month

Business 20 Jan 2018 | 12:00 AM Premium

A jolt for aired commercials

Law of the jungle prevails without the need for production contracts

Business 29 Apr 2017 | 12:00 AM Premium

Andrew Lee is new 4As president

He beats industry veteran Savarimuthu in contest for post

Business 28 Jan 2017 | 12:00 AM Premium

TV advertising unfazed by onset of digital platforms

TELEVISION advertising remains a relevant medium to reach out to mass consumers, which bodes well for advertising film producers.