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PETALING JAYA: Local film producers applying for a Made in Malaysia (MIM) certificate must be a member of the Malaysian Association of Advertising Filmmakers (PPFIM).
WILL aired commercials lose their lustre? This question has been on the minds of production houses since the National Film Development Corp Malaysia’s (Finas) move to withdraw the provision, which was earlier approved by it, for production houses to be members of the Malaysian Association of Advertising Filmmakers (PPFIM) before the Made in Malaysia (MiM) certificate is issued.
FRESH from concluding an agreement with the Association of Accredited Advertising Agents of Malaysia (4As) on the balance of payments for commercials, the Malaysian Association of Advertising Filmmakers (PPFIM) is now looking at its next challenge – to limit the huge inflow of foreign commercials flocking into the country.
PETALING JAYA: United we stand, divided we fall. That is the phrase which the Malaysian Association of Advertising Filmmakers (PPFIM) is inspiring its members to collectively inculcate for the betterment of the advertising film industry.
KHOO Kay Lye doesn’t encourage anyone to join the TV commercial production industry.
THE future of the aired commercial industry in the country is at stake. With no proper ecosystem to boost and regulate the film advertising industry there is danger that it could lead to its demise and affect the livelihood of the people in the industry.
THE commercial production industry will get a shot in the arm when the industry’s long awaited production contract comes into force beginning of next month. Not only will it regulate the quality and efficiency of production services but it also clearly spells out the responsibility in the production of a commercial as well matters on payments, work hours and insurance coverage.
A NEW production agreement for TV commercials will not only benefit the advertising industry but soon the film industry too.