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Business 19 Mar 2009 | 12:00 AM Premium

Raising the bar

The Malaysian advertising industry has developed a set of guidelines aimed at raising the level of professionalism and transparency in TV and cinema commercial production.

Business 16 Feb 2013 | 12:00 AM Premium

Advertising filmmakers suffer in a dog-eat-dog world

KHOO Kay Lye doesn’t encourage anyone to join the TV commercial production industry.

Business 05 Feb 2015 | 12:00 AM Premium

Filmmakers who want MIM cert must be PPFIM members

PETALING JAYA: Local film producers applying for a Made in Malaysia (MIM) certificate must be a member of the Malaysian Association of Advertising Filmmakers (PPFIM).

Advertising & Media 24 Oct 2015 | 12:00 AM Premium

Commercial production industry gets good news

THE commercial production industry will get a shot in the arm when the industry’s long awaited production contract comes into force beginning of next month. Not only will it regulate the quality and efficiency of production services but it also clearly spells out the responsibility in the production of a commercial as well matters on payments, work hours and insurance coverage.

Movies 05 Mar 2016 | 6:30 AM Premium

Production agreement may soon benefit film industry

A NEW production agreement for TV commercials will not only benefit the advertising industry but soon the film industry too.

Advertising & Media 23 Apr 2016 | 12:00 AM Premium

Group wants to limit foreign commercials

FRESH from concluding an agreement with the Association of Accredited Advertising Agents of Malaysia (4As) on the balance of payments for commercials, the Malaysian Association of Advertising Filmmakers (PPFIM) is now looking at its next challenge – to limit the huge inflow of foreign commercials flocking into the country.

Business 28 Jan 2017 | 12:00 AM Premium

TV advertising unfazed by onset of digital platforms

TELEVISION advertising remains a relevant medium to reach out to mass consumers, which bodes well for advertising film producers.

Business 29 Apr 2017 | 12:00 AM Premium

Andrew Lee is new 4As president

He beats industry veteran Savarimuthu in contest for post

Business 20 Jan 2018 | 12:00 AM Premium

A jolt for aired commercials

Law of the jungle prevails without the need for production contracts

Business 03 Feb 2018 | 12:00 AM Premium

Will PPFIM contracts with agencies be revived?

Finas to decide on matter at board meeting this month