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KHOO Kay Lye doesn’t encourage anyone to join the TV commercial production industry.
PETALING JAYA: Local film producers applying for a Made in Malaysia (MIM) certificate must be a member of the Malaysian Association of Advertising Filmmakers (PPFIM).
THE commercial production industry will get a shot in the arm when the industry’s long awaited production contract comes into force beginning of next month. Not only will it regulate the quality and efficiency of production services but it also clearly spells out the responsibility in the production of a commercial as well matters on payments, work hours and insurance coverage.
A NEW production agreement for TV commercials will not only benefit the advertising industry but soon the film industry too.
FRESH from concluding an agreement with the Association of Accredited Advertising Agents of Malaysia (4As) on the balance of payments for commercials, the Malaysian Association of Advertising Filmmakers (PPFIM) is now looking at its next challenge – to limit the huge inflow of foreign commercials flocking into the country.
TELEVISION advertising remains a relevant medium to reach out to mass consumers, which bodes well for advertising film producers.