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Advertising filmmakers urge govt to allow industry to resume
PETALING JAYA: The Malaysian Association of Advertising Filmmakers (PPFIM) is urging the government to allow the advertising film industry to resume operation as the industry is in financial distress.
Glimmer of hope for aired commercial segment
PETALING JAYA: There is a glimmer of hope in the aired commercial segment and those involved in the business are awaiting for more positive news.
Call for advertising filmmakers to stay united
PETALING JAYA: United we stand, divided we fall. That is the phrase which the Malaysian Association of Advertising Filmmakers (PPFIM) is inspiring its members to collectively inculcate for the betterment of the advertising film industry.
Filmmaking minus subsidy mentality
IN Malaysia today there are more “grant entrepreneurs” than there are filmmakers. This statement may puzzle some or may leave others with a sigh of disapproval. But coming from an industry veteran, it should carry weight.
Film advertising ecosystem heading to a slow death?
THE future of the aired commercial industry in the country is at stake. With no proper ecosystem to boost and regulate the film advertising industry there is danger that it could lead to its demise and affect the livelihood of the people in the industry.
Setback for aired commercials
WILL aired commercials lose their lustre? This question has been on the minds of production houses since the National Film Development Corp Malaysia’s (Finas) move to withdraw the provision, which was earlier approved by it, for production houses to be members of the Malaysian Association of Advertising Filmmakers (PPFIM) before the Made in Malaysia (MiM) certificate is issued.
Will PPFIM contracts with agencies be revived?
Finas to decide on matter at board meeting this month
A jolt for aired commercials
Law of the jungle prevails without the need for production contracts
TV advertising unfazed by onset of digital platforms
TELEVISION advertising remains a relevant medium to reach out to mass consumers, which bodes well for advertising film producers.
