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PETALING JAYA: The Malaysian Association of Advertising Filmmakers (PPFIM) is urging the government to allow the advertising film industry to resume operation as the industry is in financial distress.
PETALING JAYA: There is a glimmer of hope in the aired commercial segment and those involved in the business are awaiting for more positive news.
PETALING JAYA: United we stand, divided we fall. That is the phrase which the Malaysian Association of Advertising Filmmakers (PPFIM) is inspiring its members to collectively inculcate for the betterment of the advertising film industry.
THE future of the aired commercial industry in the country is at stake. With no proper ecosystem to boost and regulate the film advertising industry there is danger that it could lead to its demise and affect the livelihood of the people in the industry.
WILL aired commercials lose their lustre? This question has been on the minds of production houses since the National Film Development Corp Malaysia’s (Finas) move to withdraw the provision, which was earlier approved by it, for production houses to be members of the Malaysian Association of Advertising Filmmakers (PPFIM) before the Made in Malaysia (MiM) certificate is issued.
TELEVISION advertising remains a relevant medium to reach out to mass consumers, which bodes well for advertising film producers.