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Print is sacred, says French
NEIL French, one of the ad industry’s copywriting legends, is known for many outstanding print campaigns and even launched a global awards show specifically for print back in 2006. He once also promoted newspaper advertising for Singapore Press Holdings by producing a highly-successful print campaign for a totally non-existent beer, XO Beer.
Selling is everything
NEIL French opens his presentation by showing a video of a young woman inhaling a condom through her nostril and then pulling out the piece of rubber from her mouth.
The return of Creative Godfather
NEIL French, the advertising icon who once had global creative oversight for the world’s biggest advertising holding company WPP Group plc, is returning to Malaysia next week to speak at the Creative Allstars conference.
Gunning for more gold awards at Cannes
MALAYSIA has been struggling to regain its former glory at the Cannes Lions, the world’s biggest award show celebrating creativity in marketing communications.
The dilemma of awards will not go away
IN advertising, the onslaught of awards is best described in one word: overload.
The inconvenient truth about award shows
AWARDS season is upon the Malaysian advertising industry again, starting with the Asia Pacific Advertising Festival (AdFest) on March 18-21 in Pattaya, Thailand.
TBWA chairman to receive lifetime award
TBWA Worldwide chairman and chief creative officer Lee Clow has been selected to receive the Lifetime Achievement Award at next year's Clio Awards, one of the world's most recognised international advertising awards competition.
Local talent as good as foreign
The advertising industry will celebrate the 25th Kancil Awards (the industry's top awards); is creative talent among Malaysian agencies improving all the time?
