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Group partners Global Data Bank to create benchmarks
PETALING JAYA: Companies around the globe are using the Covid-19 pandemic crisis to delay paying their agencies, according to VoxComm.
PETALING JAYA: Efforts must be taken to safeguard brands against the rampant online advertising frauds and there is a need for the ad industry to self-regulate.
PETALING JAYA: Brands are evolving fast. Besides being a tool to gain market share and provide competitive edge, brands are expanding their roles.
THE Malaysian Advertisers Association (MAA), which represents the interest of advertisers in all areas of commercial communications, has elected Coca-Cola Far East Ltd (Coca-Cola Malaysia) public affairs and communications director Mohamed Kadri Mohamed Taib as its new president for the term 2018-2020.