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Big-spending luxury brands like Gucci, Louis Vuitton and Christian Dior are splashing out on everything from dance-fuelled fashion shows to teams of advisers as they target social media platforms in the hunt for young shoppers.
Tory Burch is ramping up its tech game with the launch of its first touchscreen smartwatch.
Move over, Marc Jacobs. Adios, Alexander Wang.
Every generation has had its terms of endearment. Sugar, babe and honey have endured. Less palatable ones like 'necking' have faded out. But what about 'steady' and 'dumped'?
As catwalk stars criss-cross the globe for fashion week season, modelling agencies are increasingly using social media worldwide to scout out their new faces, to the alarm of some.
Interactive high-tech toys, designer clothing and new TV programming for children: the Disney juggernaut is churning out a slew of new products, including some targeted for the key Christmas season.
Wearable technology component company Trellie has developed a new modular platform that's so small it can be integrated into a piece of jewellery without having to compromise on design.
Apple Inc's newly unveiled smartwatch on Tuesday split fashion arbiters who may prove pivotal to its broad acceptance.
Next weekend, shoppers in the British capital will be able to purchase the brand's fragrance products without paying a single penny, provided they are willing to tweet with a specific hashtag.
It may be stilettos at dawn to get a ringside seat at New York's most exclusive fashion shows, but forget the fur-clad heiresses, today's VIP is the Internet.