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PETALING JAYA: At a time when the unfavourable economic prospects seem obvious, the advertising industry, represented by the Association of Accredited Advertising Agents Malaysia (4As), is marching forward to help spur its growth and its importance to the Malaysian economy.
Consumers encouraged to vote for their favourite brands
PETALING JAYA: The Kancil Awards 2020 and the Kancil Creative Festival 2020 have been postponed till 2021 due to the ongoing Covid-19 pandemic and the movement control order (MCO).
KUALA LUMPUR: The tough economic climate fuelled by the Covid-19 pandemic has cast a pall over the Malaysian advertising and marketing industry.
PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) is launching “Advertising Insider”, a collection of video tips by specialist trainer Paul Arnold, a leading United Kingdom authority in advertising.
PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) has announced that their strategic training partner Chartered Institute of Practitioners in Advertising (IPA) UK, has made the IPA Commercial Certificate qualification available free of charge for April.
PETALING JAYA: To attract talent and boost creativity in the competitive ad industry, agencies, among others, need to show the impact of their work on clients and to the society at large.
PETALING JAYA: Digital will continue to energise adspend growth in Malaysia and is forecast to grow 17.2%, reaching US$522mil and 37.7% share of total market spend this year, according to the latest global forecast by Dentsu Aegis Network.