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News aggregation app evolves into a multi-faceted media goliath.
HONG KONG: Zhang Yiming's Bytedance, the company behind popular app Tik Tok and a plethora of platforms for everything from jokes to celebrity gossip, is on its way to a more than US$75bil valuation - a price tag that surpasses Uber Technologies Inc.
LOS ANGELES: Advertisers may be leaving TV for good.
PMP showcased as an important piece for safety-conscious brands
The decision by a handful of high-profile consumer brands to pull advertising from Google’s YouTube over offensive content could threaten the site’s long-term strategy of stealing ad dollars from television, analysts and ad industry professionals said.
Major advertisers across Europe are still appearing alongside extremist YouTube videos days after technology giant Google said it was taking steps to protect its clients from inadvertently supporting hate.
Gatorade’s Kenny Mitchell wasn’t totally sold on Snapchat advertising until he met Imran Khan, Snap Inc’s chief strategy officer, in December of 2015.
LOS ANGELES: After celebrating the benefits of robust ad spending in 2016, the U.S. media world may have to prepare for a hangover next year
NEW YORK: The Financial Times is in talks to buy companies that strengthen its digital subscription business as the newspaper capitalizes on greater financial support from its new owner, Japan’s Nikkei Inc, FT chief executive officer John Ridding said.
AFTER completing his first 100 days with media specialist firm IPG Mediabrands Malaysia and internalising the culture and capabilities of the team and business units, Bala Pomaleh has set his sights on more serious issues.