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From the colours to look out for and design silhouettes that will be the new normal, to different ways the clothes are categorised and marketed, 2021 will be a different world – and fashion runways reflect this.
Twitch was launched originally for e-sports, but is reaching an ever-widening audience with content related to everything from politics to music – with the latest being fashion.
In a break from tradition, the British Fashion Council's annual awards was revealed in a video posted online. It honoured individuals and as well as brands who made affected change in face of the pandemic.
The show must go on. From a film to a web series and a short virtual presentation, it was a go ahead for Malaysian fashion despite the current pandemic and restrictions.
Fashion houses are now teaming up with filmmakers to present new collections digitally – in replacement of the traditional runway shows each season.
For months, designers, models, makeup artists and film crews in India worked to create the fusion of the physical and virtual fashion week, adapting to the virus restrictions.
From scenes of the Olympics taking place on the moon to a dystopian film with strangely eerie characters, Paris Fashion Week's Spring/Summer 2021 digital presentations celebrated cinematic storytelling.
The vast majority of Paris Fashion Week's Spring/Summer 2021 runways have gone digital. Only a handful the biggest brands, led by Dior, Hermes, Louis Vuitton and Chanel, are staging real live shows.
From a documentary to a visual album and a reality show – at least, sort of, designers take the creative route to really amp up the entertainment value of their London Fashion Week digital presentations.
Burberry kicked off London Fashion Week with a 'radical' show streamed on Twitch, while Victoria Beckham switched her runway presentation at the last minute from a physical format to a video instead.