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Advertising & Media 08 Nov 2018 | 5:40 AM Premium

CMO Conference to be held on Nov 16

KUALA LUMPUR: The annual Malaysian Chief Marketing Officers (CMO) Conference will return for its seventh edition on Nov 16 at the Sime Darby Convention Centre.

Business 08 Sep 2018 | 12:00 AM Premium

Engaging Generation Z on digital platforms

Marketing practices need to change to suit this valuable consumer segment

Corporate News 19 Mar 2018 | 12:00 AM Premium

MPPM stamps its mark in digital advertising

PETALING JAYA: Programmatic online advertising has gained further traction since the inception of the Malaysia Premium Publishers Marketplace (MPPM) in November last year. Its testament can be gauged by the views of industry leaders who agree that such a platform promotes transparency in online ad trading and bolster brand safety, among others.

Business 10 Oct 2016 | 12:00 AM Premium

Tencent senior official calls on Malaysians to embrace globalisation

NILAI: Malaysians should take advantage of the robust pace of globalisation, but in order to accomplish that, one should become a global citizen.

Advertising & Media 13 Aug 2016 | 12:00 AM Premium

Inti’s tie-up with OHI no laughing matter

THE tie-up between Inti International University & Colleges and new riveting talk show, Obviously Harith Iskander (OHI), to create awareness of the former’s new MBA programme Learning Simplified has shown that branded content is a powerful avenue of advertising and marketing.

Business 02 Jan 2016 | 12:00 AM Premium

Uber to boost presence

DESPITE the current brouhaha on Uber car services in the country, the US-based private car service start-up is bent on further stamping its mark in the Malaysian market.

Advertising & Media 12 Dec 2015 | 12:00 AM Premium

MNPA signals aggressive move

THE Malaysian Newspaper Publishers Association (MNPA), which has unveiled its new logo, is adamant to be more aggressive in its role as a well-respected platform of the industry in keeping abreast with the evolving landscape, engaging more young minds and as a united establishment for its players.

Advertising & Media 14 Nov 2015 | 12:00 AM Premium

INTI has tips to excel in SPM

INTI and Andrew Choo jointly providing programmes to help students ace the exam

Advertising & Media 21 Feb 2015 | 12:00 AM Premium

Thinking out of the box

THE education landscape is ever evolving, and INTI International University and Colleges (INTI) is headlining the transformation with its #rethinkEDU campaign.