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PETALING JAYA: Programmatic online advertising has gained further traction since the inception of the Malaysia Premium Publishers Marketplace (MPPM) in November last year. Its testament can be gauged by the views of industry leaders who agree that such a platform promotes transparency in online ad trading and bolster brand safety, among others.
NILAI: Malaysians should take advantage of the robust pace of globalisation, but in order to accomplish that, one should become a global citizen.
THE tie-up between Inti International University & Colleges and new riveting talk show, Obviously Harith Iskander (OHI), to create awareness of the former’s new MBA programme Learning Simplified has shown that branded content is a powerful avenue of advertising and marketing.
THE Malaysian Newspaper Publishers Association (MNPA), which has unveiled its new logo, is adamant to be more aggressive in its role as a well-respected platform of the industry in keeping abreast with the evolving landscape, engaging more young minds and as a united establishment for its players.