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TECH 19 Jun 2014 | 3:36 PM

Facebook challenges TV for brand dollars with smarter campaigns

Lacking the millions of dollars it costs to broadcast a Super Bowl ad, Britain's Newcastle Brown Ale gate-crashed the biggest advertising event in the United States by creating an archetypal big budget campaign that it never intended to run on television.

TECH 01 Jul 2014 | 3:11 PM

Food makers feel their way towards online future

Grocery manufacturers are struggling to adapt to the online world and need to invest in smarter packaging, presentation and supply chains to reap the long term benefits.

TECH 13 Sep 2014 | 9:00 AM

Hic! Crowdsourced city lounge by Heineken

Following a huge crowdsourcing campaign, the beer brand commissioned 20 international designers from all over the world to design the lounge inside two shipping containers.

TECH 18 Nov 2014 | 11:00 AM

Write your letters with the Heineken robot this Christmas

Heineken has enlisted the services of a robot to let Internet users send handwritten notes to the people they care about this Christmas.

TECH 11 Dec 2015 | 8:20 AM

Facebook service aimed at professionals to launch in coming months

Facebook at Work, Facebook Inc's professional version of its social network, is expected to launch in the coming months, after spending a year in tests, a company executive said.

Technology 10 Mar 2016 | 8:53 AM

Facebook puts workplace social networks on notice

Facebook is hoping to win new corporate friends. Mark Zuckerberg's US$300bil (RM1.23tril) social-networking giant is rolling out a separate platform for businesses informed by what it has learned from its 1.6 billion members.

TECH 05 Oct 2016 | 1:00 AM

Advertising on mobile: it's all about 'stopping the thumb'

Almost 80 years old, the deodorant Old Spice is learning new tricks for finding customers in the era of smartphones and social media.